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BSc (Hons) in International Business Management

Course ID


Intake Months

January / June

Entry Requirements

  • any business related diploma (subjected to final validation)

Payment Mode

  • Monthly Installment Scheme
  • Company Sponsored

Course Outline

Research Methods and Academic Skill

  • To acquire knowledge of theoretical concepts in research methods, allowing you to develop a research proposal of the kind that is required for the 40-credit Project module.
  • To develop academic study skills with particular emphasis on building confidence as an independent learner and on academic writing skills. It provides practice in key academic skills such as referencing, strategies for avoiding plagiarism, the difference between essay and report writing and how to search for relevant information effectively.
  • To practice critical thinking skills and formal and informal presentation skills, and will learn how to get the most out of lectures, seminars and tutorials.

Strategic International Marketing Management of Business

  • To explain how marketing opportunities and strategies are developed for business organizations operating internationally and the role strategic marketing plays in organizational development. The content of the module will investigate the marketing process in an international business context. The role of marketing in strategic planning will be investigated and example applied to international business case studies. How the external environment affects the marketing operation of businesses and how market research can aid organizations to market their companies, products and services will examined.
  • To understand market segmentation, targeting and positioning of products and services internationally will be explored. Contemporary theories will be used to demonstrate how business organizations operating internationally develop their marketing mixes strategically. Finally trends in managing internationally marketing activities will be explored.

Entrepreneurship and Business Development

  • To introduce you to entrepreneurial and enterprise skills as a medium to assist in the development of employability and innovation in business. You will explore the ‘enterprise culture’ and the changes needed in managerial practice, behaviors and skills. You will also investigate the issue in developing and generating ideas for new products and services in an events industry context.
  • To provide a complex and challenging opportunity for you to bring together knowledge and skills developed during your studies in a focused module which deals with real world applications. This module also addresses all aspects of business planning, new product development, finance, marketing and operations.